December 2 – 6, 2003

Premiere New York Premiere
Production Language English
Country of Origin England, United States, United Kingdom
Description The transformative tale of Aladdin and his magic lamp provides the springboard for Alladeen, the riveting, cross-media collaboration between the New York-based ensemble The Builders Association (creators of the Obie-winning Jet Lag) and motiroti, the London-based masterminds behind a central section of Queen Elizabeth II's Golden Jubilee parade.

Born out of a longtime admiration for each other's zeitgeist-savvy work, Alladeen merges Bollywood and Hollywood flicks with cutting-edge video, live performance, and Indian-infused trip-hop and drum-and-bass rhythms as it careens between the ancient legend of Aladdin and identity-blurring phenomena found in the teeming metropolises of New York, London, and Bangalore, the Silicon Valley of India.

Aladdin's fantasy of personal transformation is played out in the surreal world of international "call centers," in essence telemarketing boot camps where Indian operators learn how to "pass" as Americans, absorbing not only the flattest of accents but a host of arcana ranging from football's enigmatic lexicon to the plotlines of sitcoms. Alladeen traces a technological Silk Road, mixing both global and local in a shifting map of cultural identity.

The technology never stops. In addition to the live performance, there is an interactive web project ( and a music video made for MTV-Asia that will be on display in the BAM Harvey Theater lobby. And BAMcinématek will screen a special series of Indian films that inspired Alladeen.
Identifier 2003f.00766
Season Fall 2003
VenueBAM Strong (Majestic, BAM Majestic, BAM Harvey Theater, The Rudin Family Gallery)
lighting designerJennifer Tipton
musical directorDan Dobson
video artistChristopher Kondek
visual artistKeith Khan, Ali Zaidi