BAM Affiliation "A new company called Brooklyn Theater Arts surfaced for the Academy’s 1960-1961 season in an attempt to revitalize and develop a stronger theater audience. Their first production, Alan Jay Lerner and Fredrick Loewe’s musical Paint Your Wagon, ran successfully in the music hall at the close of 1960. The company became the Academy’s theater wing and was chartered as a non-profit educational theatrical membership organization. Co-producers Earl G. Muron and Joseph Yaver aimed to establish a permanent theater in Brooklyn and worked hard to present a range of contemporary and classical dramas as well as musicals at very low ticket prices ($1.50 to $2.80). That first season saw a second production, Twelve Angry Men, under the collaborative direction of Joseph Yaver, Jay Rosenblatt, and William Esper. But despite hard work the company collapsed after its first season, citing financial difficulties."